Target Market & Problem Statement

GEN addresses critical challenges faced by key market participants:

Investors

• Accessibility & Flexibility: High capital commitments restrict participation in sustainable investments.

• Liquidity Challenges: The absence of real-time data and efficient market structures limits investment flexibility.

• Market Fragmentation: Investors face difficulties in tracking and verifying green assets,

Enterprises

• Management & Reporting: Manual and inefficient energy management systems make it difficult for businesses to optimize consumption and stabilize supply.

• Security & Traceability: Lack of reliable data hinders enterprises from meeting sustainability goals and verifying energy usage.

• Compliance Barriers: Enterprises struggle with ESG reporting and accounting, limiting their ability to access sustainability-linked opportunities.

Regulators

• ESG Compliance & Credit Scoring: Governments, banks, and regulatory bodies require transparent, tamper-proof data to establish robust sustainability frameworks.

• Global Accountability: Enforcing sustainability standards remains a challenge without standardized reporting and secure tracking mechanisms.

• Data Integrity: Reliable, real-time green energy data is essential for driving effective policies and regulatory oversight.